Joby has announced the brand new Gorillamobile, a small, ball-and-socket-jointed tripod specially made for mobile devices. Or has it? Some of you may have noticed that it looks a lot like the Gorillapod Go-Go, and in fact hitting up the old Go-Go product page takes us directly to the Gorillamobile page.

So it looks like Joby hasn’t come up with a new product after all, but a rebrand was a good idea – after all, who would buy a camera tripod for a phone? The new site shows the iPhone in all kinds of non-photographic situations: hugging the bars of a stepper at the gym, for example, or clamped around the handlebar of a pram.

The “new” tripod fixes to devices in one of three ways. If you have a camera with a tripod screw, that will work. There is also a suction cup which will even stick to rubberized surfaces and finally you can permanently attach an adhesive clip. All three then slide into the head of the ‘pod. This will be great for holding an iPhone steady while shooting video. It is also $5 less than the “old” model, at $30.

Product page [Joby. Thanks, Greg!]

See Also:

Gorillapod Go-Go: Miniature, Flexible TripodJoby Puts a One Pound Gorilla in the RoomCES: Joby Gorillapod Attaches Cameras to AnythingJoby Gorillapod SLR and SLR-ZoomShaky-Cam: DIY Bike TripodSteady As She Goes: Hands On With My New Manfrotto Tripod