LG is set to show a 15-inch OLED TV that is striking in both its luminosity and design.

The TV is expected to be introduced at the IFA 2009 consumer electric show in Berlin in September and launched at the end of the year, says the website, OLED -Display.net.

LG hasn’t revealed the pricing for these beauties but it is not likely to come cheap. Sony’s 11-inch OLED TV costs $2500.

The new LG OLED display looks much like a photo frame with its controls and ports tucked in behind the screen. The screen can be wall mounted and tilted for best viewing angle.

OLED (organic light emitting diode)-based displays are taking off in a big way with companies such as Samsung and Nokia offering mobile phones with small OLED displays. The displays are attractive to consumers because they offer extremely vivid colors and high clarity. But so far the high cost of these screens has meant the technology hasn’t become widely used in consumer products.

The new LG 15-inch OLED TV could be a sign that these displays may now be ready to take the place of LCD and Plasma in HD TVs. With mass production and high sales volume, prices of these TVs could come down rapidly in the next few years. LG is also reportedly working on a 40-inch OLED TV.

More pictures of the LG OLED TV