Well, this hasn’t just followed a common smartphone launch track, though LG has now strictly reliable the life of the brand-new Android-powered LG Ally handset, nonetheless it’s still not you do most articulate about a phone itself. It has, however, suggested that a phone will be accessible upon May 20th (presumably upon Verizon, though LG infrequently doesn’t discuss the conduit in the press recover, as well as which it will of course underline copiousness of Iron Man 2 tie-in calm, together with an protracted being application of a little arrange. Otherwise, LG is usually observant which a phone will have the touchscreen as well as the full QWERTY keypad, as well as it’s indicating folks towards an Iron Man 2 tie-in site (linked next which, final you checked, still says to check behind on April 30th. We should be getting a little some-more details upon a phone shortly sufficient, however, as LG is holding an eventuality in New York upon May 11th where it will be display off a Ally as well as alternative “Stark-worthy” record. Show full PR textLG Mobile Phones Joins Forces With Marvel Entertainment To Create the Multi-Media Marketing Campaign for ‘Iron Man 2′

Movie Tie-In Features ‘Stark-Worthy’ TV Spots, Futuristic Micro Site as well as Game, Special Edition Marvel Comic Book as well as Robust Movie Promotion Program

Campaign Culminates with Film-Themed Event Highlighting Augmented Reality Technology as well as a New LG Android Device

SAN DIEGO, May 3 /PRNewswire/ — LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones), in partnership with a arriving summer blockbuster, Iron Man 2, from Marvel Studios, is rising the multi-platform marketing debate which celebrates the film’stheme of intrepidity by technology as well as gadgets which push the extent. Proving which holdup is good when you’re continuous, LG will exercise the extensive debate focusing upon how creation can assistance bring people together and have everyone the Super Hero.

Kicking off a campaign’s most initiatives will be Super Hero themed television commercials which showcase a superhuman capabilities of LG’s initial Android mobile phone, LG Ally. In-store gift-with-purchase promotions will concede consumers national to embrace the special edition Augmented Reality enabled Iron Man 2 comic book with the squeeze of comparison LG handsets. LG will also launch the movie-themed micro site, www.lgim2.com, that includes an enchanting online film-themed game with built-in Augmented Reality experiences as well as text-to-win consumer sweepstakes. The company’s Iron Man 2 selling programs will also embody special sell promotions during Best Buy for LG LED HDTVs as well as Blu-ray Disc players.

The debate will cap with an disdainful New York eventuality which will applaud a launch of LG Ally as well as will underline unconventional technology from a LG Design the Future Challenge. In further, a eventuality will allow attendees to correlate with the accumulation of Augmented Reality practice, as good as provide an disdainful behind-the-scenes look during a Iron Man 2 movie.

“LG as well as Marvel have come together once again to commission audiences with the stirring comment of technology as well as its unconstrained possibilities,” pronounced Ehtisham Rabbani, corporate clamp president, selling and creation, LG Mobile Phones (LG MobileComm USA Inc.). “Allowing LG to arrangement its creation imagination as well as many modernized inclination, Iron Man 2 is a undiluted fit for LG’s sophisticated handsets as well as intelligent products.”

With a universe right away wakeful of his twin holdup as a armored superhero Iron Man, billionaire contriver Tony Stark (Robert Downey Jr.) faces vigor from a supervision, the press, as well as a open to share his record with a military in Iron Man 2. Unwilling to let go of his invention, Stark, along with Pepper Potts (Gwyneth Paltrow), as well as James “Rhodey” Rhodes (Don Cheadle) during his side, must shape metal brand-new alliances — as well as confront absolute enemies. The movie is destined by Jon Favreau as well as will entrance in theaters national upon May 7.

Advertising Campaign

Challenging audiences to ask themselves, “Is it the lifesaver…a smartphone, or something improved?” the LG Iron Man 2 promotion debate brings a energy of an LG Android device to holdup. Centered upon 5 friends held in a cross-hairs of conflict in between visitor drones and Iron Man himself, any impression contingency make use of their LG phones to find a right mobile applications to save themselves as well as capture the bit of excellence along a approach. Showcasing LG handset capabilities such as present Internet entrance, song player portability, turn-by–turn navigation, print as well as video pity, as well as even a ability to make online purchases as well as grill reservations, any ad is the reverence to a unconstrained possibilities of a LG Ally.

LG Micro Site

LG has grown the micro site that will give movie fans a most deeper as well as interactive knowledge than a common film tie-in website. In further to report about LG Ally, site visitors can download Augmented Reality applications and come in the consumer sweepstakes with a possibility to win tickets, phones as well as implausible LG prizes. There is additionally an online diversion, where fans can experience in sparkling film-themed activities regulating a ultimate Augmented Reality record. The site can be visited during www.lgim2.com.

Limited Edition Marvel Comic Book

A special book Iron Man 2 comic book combined by Marvel will be since divided with the squeeze of an LG Ally, LG Chocolate Touch as well as LG enV Touch mobile phone. The comic book will underline the accumulation of Augmented Reality practice and will additionally yield consumers with text messaging reduced codes to entrance disdainful Iron Man 2 content.

Movie Promotion Program

Dovetailing with its “Something Better” code selling debate LG Electronics will be implementing the extensive film graduation module with Marvel, together with TV promotion, in-store point-of-purchase materials, tradesman round ads, play sales incentives, and digital as well as mobile campaigns, from April 25 by May 22.

Consumers can content LGIM2 from their mobile phone to 95173 to receive disdainful Iron Man content, download a Augmented Reality application upon their LG Ally phone as well as come in a sweepstakes for the chance to win a idealization Iron Man 2 esteem package:

LG Ally as well as 1 year GIVEAWAY use stipulate
2 tickets to a U.S. premiere of the Marvel film
55-inch class LG “Infinia” LED HDTV as well as LG Network Blu-ray Home Theater System

Additional elements of a movie graduation module have been special Iron Man 2 consumer electronics promotions with Best Buy. From April 25 by May 8, Best Buy shoppers can squeeze the specifically labeled package consisting of LG’s LE5400 LED HDTV as well as BD570 Blu-ray Disc player. Starting upon May 9 as well as using by May 22, Best Buy also will suggest the identical LG Iron Man 2 package which bundles together a LE5400 as well as LG’s Network Blu-ray Home Theater LHB335.

LG’s LE5400 LED LCD HDTV offers superior design peculiarity, modernized appetite saving options as well as stretchable entrance to content-on-demand. LG’s BD570 Blu-ray Disc player includes NetCast Entertainment Access with wireless connectivity for convenient entrance to online calm such as Netflix™, CinemaNow™, VUDU, YouTube™, Picasa, AccuWeather as well as Pandora®. LG’s LHB335 Home Theater System delivers the overwhelming party knowledge with NetCast streaming calm, Full HD 1080p Blu-ray Disc playback, 1080p upscaling of customary DVDs, as well as Pure HD audio opening including Dolby TrueHD as well as dts-HD Master Audio Essential.

Consumers meddlesome in guidance some-more about the Best Buy product bundles can revisit www.lgironman.com. LG as well as Best Buy additionally are ancillary a co-branded graduation with the promote, online as well as mobile promotion campaign upon ABC networks.

LG’s Android “Ally”

LG Ally is the initial Android device to exaggerate an Augmented Reality application — now disdainful to LG. Consumers who squeeze LG Ally can download a Augmented Reality app, featuring disdainful Iron Man 2 calm, at www.lgim2.com or by texting 95173 from their mobile phone. Present via Iron Man 2, LG Ally allows users to try and knowledge Augmented Reality by built-in applications as well as program. A hold shade handset featuring the full slip out QWERTY set of keys, a Ally is a idealization element for record enthusiasts who, similar to Tony Stark, expect zero but a most appropriate. LG Ally will be accessible May 20.

Exclusive Iron Man 2 Event

Showcasing the many “Stark-worthy” record as well as reinforcing its innovative heritage, LG will horde an eventuality in New York upon May 11 which will rivet film fans as well as tool gurus comparison. The eventuality will exaggerate the accumulation of Augmented Reality practice as good as give attendees the hands-on look during a LG Ally. The eventuality will also underline three unconventional judgment phones from a LG Design a Future Challenge. This year’s foe outlines a initial appearance of Russell Bobbitt, a column master from Iron Man 2. Bobbitt served as the guest judge for a foe, awarding a single contestant’s cutting-edge pattern with a Prop Master’s Choice award. The pattern which wins Prop Master’s Choice will be combined into the non-working mock-up as well as displayed during the eventuality. The lucky contestant’s pattern could even windup in Bobbitt’s subsequent blockbuster film.The world-renowned column master will additionally be upon hand at a eventuality to showcase a ultramodern props from a film’s set.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is the tellurian personality as well as record dignitary in consumer electronics, mobile communications as well as home appliances, contracting some-more than 84,000 people operative in 115 operations together with 84 subsidiaries around a universe. With 2009 tellurian sales of USD43.4 billion, LG is comprised of 5 commercial operation units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning as well as Business Solutions. LG is a world’s heading writer of flat row TVs, audio as well as video products, mobile handsets, air conditioners as well as washing machines. LG has sealed the long-term agreement to turn both the Global Partner as well as the Technology Partner of Formula One™. As partial of this top-level association, LG acquires disdainful designations as well as selling rights as the central consumer wiring, mobile phone as well as interpretation processor of this global sporting eventuality. For some-more report, please revisit www.lgusa.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is the heading tellurian mobile communications as well as report association. With the cutting-edge record as well as innovative pattern capabilities, LG creates handsets which yield an optimized mobile knowledge to business around a universe. LG is posterior joining technology as well as mobile computing products, whilst continuing the care role in mobile information exchange with in vogue designs as well as intelligent record. For some-more report, gratefully revisit www.lgmobilephones.com.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is a North American auxiliary of LG Electronics, Inc., the tellurian force and record personality in consumer wiring, home appliances as well as mobile communications. In a United States, LG Electronics sells the operation of in vogue as well as innovative home party products, mobile phones, home appliances and commercial operation solutions, all underneath LG’s “Life’s Good” selling theme. For some-more report, gratefully revisit www.LG.com.

SOURCE LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones)

Back to tip
ASSOCIATED LINKS
http://www.lg.com