You know a product’s receiving off in popularity when brand-new cases for it begin dropping on a everyday basement. So here we are, two Kindle cases in two days, only this a single is klearly the feistier one. The KlearKase press release wastes no time in slamming yesterday’s M-Edge Guardian for being twice as costly, three times as heavy, as well as presumably nowhere nearby as cold. This new 6-ounce polycarbonate bombard has some industry bigwigs at the back of it too, with Dick Brass and alternative former Microsoft execs forming the brain trust. We still don’t see ourselves spending $39.99 on something similar to this, but if you feel differently, Amazon will have stock of a KlearKase by a end of a month.
Show full PR textKlearKase Announces First Always-On, Always-Sealed Case for Amazon Kindle

Just in time for summer, a KlearKase protects opposite scratches, water, mud and drops whilst allowing normal make use of of the Kindle. At only 6 ounces as well as $39.99, a KlearKase is a better preference for bland insurance than a M-Edge Guardian box launched yesterday at roughly three times a weight and double a price.

June 10, 2010 08:10 AM Eastern Daylight Time

SEATTLE–(EON: Enhanced Online News)–KlearKase, a organisation founded by maestro Microsoft comparison management team, today announced the KlearKase for Kindle. Unlike other Kindle cases, the KlearKase provides the entirely hermetic, protecting environment whilst still permitting easy entrance to a Kindle’s controls.

KlearKase delivers the preferred change of design as well as protection for the bland use of a popular Amazon Kindle e-reader. The box is written to be left upon all the time for successive protection against spills, bumps, mud and sand, as good as a rigors of transport, children and pets.

“The fully sealed KlearKase is written so that you can leave it on all the time,” said Bob Mckenzie, CEO of KlearKase LLC. “Our founders, and their family groups, have damaged some-more than 6 Kindles between them. The Kindle is an amazing product and you adore it. But it is not designed to survive the hard drop, a soaking, or a threats of mobile holdup unprotected.”

Manufactured from specifically hardened polycarbonate cosmetic, the KlearKase is beautifully pure as well as weighs usually 6 ounces. The box has been in development for more than a year. It facilities unique pattern elements that enable normal make use of of the Kindle as well as good insurance without a bulk and tall price of alternative cases. The company is seeking obvious insurance for these advances.

The KlearKase will be accessible upon Amazon.com later this month at an rudimentary price of $39.99. KlearKase plans a inhabitant graduation to happen at the same time with a release. Pre-orders will be supposed commencement next week. The product is positioned as an alternative to a M-Edge Guardian, announced in January and finally launched yesterday. The Guardian, labeled at $79.99, weighs over a bruise. It weighs three times some-more than the KlearKase and costs twice as much.

“The Guardian is the smashing case for those who wish to read while submerged underneath h2o,” pronounced Bob Mckenzie. “It is imperishable as well as innovative, though it is additionally heavy and costly. For a Kindle owner who wants to read by the pool, or even in it, a KlearKase offers insurance all day, each day, during the fragment of a price of a M-Edge Guardian.”

KlearKase LLC was founded by the organisation of technology veterans with decades of knowledge office building mobile electronic devices. When a founders looked during the cases accessible upon a marketplace, they did not find a right balance of pattern as well as protection compulsory for bland make use of. The resolution was KlearKase: a entirely sealed, transparent, “life-proof” case.

The founders include Dick Brass, who ran a Tablet PC as well as eBook businesses whilst a Vice President at Microsoft; Will Poole, before VP of Microsoft’s Windows and Unlimited Potential groups; and Bob McKenzie, former General Manager of the mobile program division at Microsoft and manager of its automotive software division; as good as Dave Vaillancourt, who brings some-more than 30 years of experience manufacturing cosmetic as well as waterproof products.