Look out, Kayak / Bing Travel — you both are about to have your particular worlds rocked. While Google has managed to stay on top (or close to the tip when it comes to roughly all poke associated, the company has curiously authorised not as big niche brands to hoop a travel side. Even amongst a hardcore Googlers, avid flyers typically conduct to a place similar to Kayak to weigh their options, whilst vacation planners possibly do further or spin to Bing Travel. In a few months time, we think a little of that traffic will be diverted behind to El Goog. The association has just announced plans to take Cambridge-based ITA Software for a cool $700 million, that will put one of the world’s many worldly QPX program collection for organizing flight report into the hands of a planet’s many dangerous poke fan. According to Google, the pickup will concede consumers to poke as well as buy airline tickets with reduction hassle as well as disappointment, though it’s quick to indicate out which it has “no plans to sell airline tickets [directly] to consumers.” For a travel junkies in attendance, there’s the high probability that you won’t find any better news coming your way currently than this.

[Thanks, Matthew] Show full PR textGoogle and ITA Software Sign Acquisition Agreement

Cambridge and Mountain View, Calif. (July 1, 2010) – ITA Software, Inc., a moody information program association, as well as Google Inc. (NASDAQ: GOOG) today voiced which they have sealed a decisive agreement for Google to acquire ITA for $700 million in money, theme to adjustments.

“ITA’s very gifted group has combined an considerable product to classify moody information,” pronounced Eric Schmidt, Chairman as well as CEO of Google. “Their record opens exciting possibilities for us to emanate brand-new ways for users to some-more simply find moody report online, as well as we’re seeking brazen to welcoming them to Google.”

“It is the payoff to work with the many learned and dedicated group to build innovative technologies which people use every day,” pronounced Jeremy Wertheimer, CEO & President, ITA Software, Inc. “We have been all seeking brazen to continuing and expanding our efforts as partial of Google.”

Founded in 1996 by a group of MIT computer scientists, ITA’s technically modernized solutions for organizing moody information were hailed as a matter for change in a online transport attention. Its innovative algorithms and low airline attention expertise create a customizable flight interpretation classification tool used by both airlines and online transport agencies.

The deal will allow Google to pursue the origination of new flight poke tools that will capacitate users to find better moody information more simply on a Internet. Google is excited about ITA’s QPX business as well as the event to work closely with current and destiny business. Google will respect all existent agreements and looks forward to adding brand-new partners. More report about the deal is available at http://www.google.com/press/ita/.

Both companies have approved the transaction, that is theme to prevalent closing conditions.
Webcast and Conference Call Information

The company will horde the discussion call as well as webcast during 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time) currently to plead a acquisition. To access a conference call, gratefully dial 888-778-9069 made at home and 913-312-0953 internationally. A live audio webcast of the discussion call will be available during http://investor.google.com/webcast.html.
About ITA

ITA Software (www.itasoftware.com) creates innovative solutions for a transport industry. ITA’s QPX software apparatus for organizing flight report is used by leading airlines and travel distributors worldwide together with Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways, Virgin Atlantic Airways as well as others. ITA is right away offering the utterly new airline passenger advance booking system to urge a patron knowledge. ITA was founded by mechanism scientists from MIT and is headquartered in Cambridge, Mass., USA.
About Google Inc.

Google’s innovative search technologies bond millions of people around the universe with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page as well as Sergey Brin, Google today is the tip web skill in all vital tellurian markets. Google’s targeted promotion program provides businesses of all sizes with measurable results, while enhancing a overall web knowledge for users. Google is headquartered in Silicon Valley with offices via a Americas, Europe and Asia. For some-more information, revisit www.google.com.