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Clearwire’s Rover use goes live, offers $5/day 4G use
Looks like the prepaid wireless interpretation market is starting to heat up: Clearwire only launched the Rover use, that offers 4G wireless interpretation for as little as $5 the day — with dual giveaway days included when you first pointer up. That’s not bad if you only need a quick strike here or there, although you need to hack up $150 for which Rover Puck WiFi hotspot you saw during a FCC final month or $100 for the USB hang, as well as anything some-more than a day fast becomes reduction of the deal at $20/week and $50/month. Oh, as well as it’s 4G-only, so if you’re not vital or working in a WiMAX city you’re out of luck. Still, those prices aren’t terribly out of line with a foe, although you competence be more inclined to select Virgin’s $40/mo prepaid MiFi and solve for 3G speeds whilst removing some-more coverage. Decisions, decisions — what the smashing complaint to have. PR after a mangle.
Show full PR textClearwire Introduces Rover: Instant Gratification to a Internet Addicted
* Nation’s First Pay-As-You-Go 4G Mobile Broadband Service
* Unlimited Usage for Just $5/day, $20/week, $50/month
* Redefines “Friends with Benefits” with Rover Puck(TM)
* Rover Stick(TM) Available for Those With Commitment Issues
KIRKLAND, Wash., Aug 30, 2010 (BUSINESS HANDLE —
Clearwire Corporation (NASDAQ:CLWR) today denounced Rover(TM): a nation’s first pay-as-you-go 4G mobile broadband use for tech-savvy Gen Y customers. The Rover brand is written for digitally dependant youth who exclude to solve for long-term contracts, overpriced internet use, or speeds slower than what they’ve turn in the habit of to during home.
Rover is accessible in all of Clearwire’s 49 4G markets opposite a U.S. during rover.com. Rover is additionally available during CLEAR stores, Best Buy stores and select eccentric wireless dealers in Houston and St. Louis.
“Simple, commitment-free wireless services have been wildly renowned with a Gen Y throng, and Rover provides them with a initial pay-as-you-go unlimited mobile internet charity during 4G speeds,” pronounced Mike Sievert, arch blurb military officer for Clearwire. “We’ve built Rover from the belligerent up with products, pricing as well as features written specifically to serve a younger marketplace who knows how you get continuous is only as critical as where. Expanding the offers to encounter this underserved segment is an important brand-new business opportunity for Clearwire as we goon to extend our leadership in mobile broadband.”
“The opportunity for pay-as-you-go mobile broadband should not be underestimated,” pronounced Carrie MacGillvray, module executive and wireless analyst during IDC. “Prepaid – or pay-as-you-go – interpretation provides an choice for consumers to examination with a energy of mobile broadband but being saddled with the two-year joining. A prepaid mobile broadband use can suggest consumers a capability to entrance and share Internet service, during home or upon a go, in an affordable approach.”
PUCKS AS WELL AS STICKS
Friends with Benefits
Rover’s flagship device is a Rover Puck: an ergonomically written moveable Wi-Fi hotspot that lets you share broadband entrance, or “Puck”, with up to eight inclination at home, out upon a town or nearly anywhere a feeling strikes you. The Rover Puck can simply trip into the purse or backpack and offer as an on-the-go broadband access indicate for inclination such as laptops, netbooks, a iPad(TM), a iPod touch(R), smartphones, PSP(R) systems, diversion consoles, as well as Wi-Fi enabled digital cameras, among others. Users have the choice to bond up to 8 Wi-Fi enabled devices concurrently.
The Rover Puck features mobile download speeds of 3 to 6 mbps, with bursts over 10 mbps (up to 4x faster than conventional 3G), using Clearwire’s 4G network. The Rover Puck is available currently for $149.99 (plus taxation.
Going Solo
The Rover Stick(TM) is a personal 4G USB modem that connects any cover, laptop or desktop to a Rover 4G Service. The Rover Stick is compatible with MacBook(R) as well as MacBook(R) Pro laptops using Mac OS X, as good as netbooks and notebooks using Windows(R) XP, Windows Vista(R) and Windows(R) 7. Offering the same super-fast internet speed as a Rover Puck, the Rover Stick is accessible currently for $99.99 (plus taxation.
No Commitment Issues
New users receive two free days of use to safeguard Rover’s metro-focused 4G coverage fits their mobile lifestyle. Rover has the 14-day no-hassle return process for any device purchases done on rover.com or in CLEAR stores.
Rover is labeled during $5/day, $20/week, or $50/month for total 4G internet usage. Depending on a retail channel, business will be able to squeeze the Rover Re-Up PIN code or earthy Rover Re-Up card in $20 or $50 denominations. Rover Re-Up is accessible online during rover.com, during all sell outlets carrying a Rover Puck or Rover Stick, as good as at Rover Re-Up specific retail locations. Rover does not need the credit label to turn on service as well as is designed to move broadband internet to the brand-new assembly.
ERA Y
The Rover brand is designed for the demographic which has grown up in a wireless universe. They manage their holdup by a internet, as well as their inclination signify standing. Rover provides products as well as use to encounter their need for all things internet.
“Rover’s target assembly has never known holdup but internet. They adore their inclination as well as they wish as most speed as well as genius as probable, without a boundary as well as commitments of many mobile options,” said Seth Cummings, GM, Rover. “Rover offers iconic inclination along with straight-forward pricing, and skeleton where total truly means total. It is not in Rover’s DNA to be constraining, confusing or formidable.”
SELLING DEBATE
Launch debate
Rover’s primary communications will showcase the thespian ways in that 4G mobile broadband can shift human function in previously unimagined ways. More report is accessible during www.evology.com.
Life @ 4G
Rover.com invites users to knowledge “Life @ 4G.” Rover-sponsored athletes as well as song artists will be profiled, display how Rover influences their careers and lives as they live Life @ 4G. Sporting the Rover wingsuit, bottom jumper JT Holmes, who travels up to 150 mph during freefall vicinity drifting, lives life with the Rover Puck as well as no strings attached.
Rover Activity Badges
Rover believes in faithfulness, and will introduce the badging complement which rewards users for participating in Rover activities. For example, a “Trendsetter” pinnedtoken recognizes early adopters of Rover in each market, as well as a “Friends with Benefits” pinnedtoken acknowledges users who impute friends to a Rover use. Badges have turn extravagantly renowned upon location-based apps as well as have been approaching to resonate with the girl consumer as well as be the cause of use.
A LARGE PICTURE
4G Network of Networks
Rover is a newest brand connected to a Clearwire 4G network, fasten brands that embody CLEAR(R), Sprint 4G, Comcast High-Speed 2Go, Time Warner Cable Roadrunner 4G, Best Buy Connect and Cbeyond. Today, the Clearwire 4G “network of networks” is accessible in name cities throughout a United States, where about 56 million people live.
Detailed coverage maps of use accessibility can be found at www.rover.com/coverage.