Looks similar to Roku’s starting assertive upon cost with the lineup of streamers in reply to Sony’s brand-new $130 Netbox pennon, a arriving Google TV launch, as well as rumors that we’ll see which rumored $99 iOS-based Apple TV arrive on Wednesday. The SD box is down to $59 from $79, a standard HD is now $69 from $99, as well as a HD-XR with dual-band 802.11n as well as soon-to-be-enabled USB playback await is now $99 from $129. The HD-XR is also due to get 1080p streaming support after this year; it’ll be focused on USB playback at initial since many of a streaming channels are 720p right now.

Those prices are definitely removing close to impulse-buy territory, especially given a Roku is right away a single of the cheapest ways to get Netflix as well as Amazon VOD on the TV, along with alternative channels similar to MLB and UFC. In fact, Roku says the idea is to put three streamers in each residence — one next to each TV in a average American home. We extol the aspiration, but we’ve got the feeling this entire market is about get turned upside down once Apple as well as Google launch their initiatives.

Via Engadget