Details have been still flattering light on this a single, though it looks like Disney is you do its partial to supplement a bit of sequence to a furious technology limit which is web-connected toys — a company’s consumer products multiplication will reportedly item the offer to settle a set of technology standards at a Engage Conference and Expo after this month. That devise will be laid out by the conduct of Disney’s “Toymorrow” team, Armen Mkrtchyan, who will assumingly plead what sort of standards Disney is now seeking at, as well as how such standards could lead to things like cost-savings as well as “increasing playability.” Unfortunately, that’s about as specific as things get during a moment — conduct on past a break for the finish press recover. Show full PR textMEDIA ALERT: DISNEY CONSUMER PRODUCTS TO INTRODUCE GROWTH AS WELL AS RECORD STANDARDS FOR WEB-CONNECTED TOYS

SANTA CLARA, CA – September 13, 2010 – Disney Consumer Products will for a initial time detail the offer to establish a set of attention growth as well as record standards for web-connected toys on September 22 during 11:30am during a Santa Clara Convention Center. Armen Mkrtchyan, Technology Manager, Toys as well as Consumer Electronics, Disney Consumer Products will lead a discussion during the Engage Conference and Expo receiving place September 22 – 23 in Santa Clara. Engage! is the decisive record eventuality for girl party professionals.

Disney Consumer Products is a business shred of The Walt Disney Company that extends a Disney brand to sell trimming from apparel, toys and home décor to books as well as magazines, foods and beverages, stationery, wiring and existence art.

“Web continuous toys have been right away a norm though companies are left to their own inclination when it comes to pattern and implementation,” pronounced Christopher Sherman, CEO of Engage Digital, writer of Engage. “Perspectives, verbiage/jargon, expectations vary from company-to-company and infrequently from product-to-product. This contention will address a benefits and issues surrounding a establishment of standards for a growth as well as creation of web connected toys.”

About The Speaker:

Armen Mkrtchyan, Technology Manager, Toys as well as Consumer Electronics, Disney Consumer Products

Having not long ago taken the helm of Toymorrow, Disney’s internal R&D organisation supporting all fondle categories, Armen Mkrtchyan leverages a immeasurable network of technology providers, vendors, partners, inventors, as well as investigate groups via The Walt Disney Company to prognosticate and create innovative products and platforms opposite a broad range of toys as well as consumer wiring inclination for kids as well as teenagers.

Session Details: September 22 during 11:30am

Web-Connected Toys: A Discussion on Standards with Disney Consumer Products

Topics to be discussed embody:
– Overview of online developments
– Impact to kids as well as industry’s response
– Exploring a fit of stream toy commercial operation models as compared to a diversion industry
– Would standardization capacitate price reduction and enlarge playability?
– How Disney is exploring standardization

About Engage Conference as well as Expo

The Engage conference brings together leaders from a record, video game, fondle, and entertainment industries as well as provides critical cross-industry guidance as well as profitable brand-new commercial operation partnership opportunities. Armen is assimilated during Engage by comparison turn management team from Mattel, Playdom, Rovio, NPD Group, IDG Ventures, Norwest Venture Partners, Nexon America, NHN USA, Inc., Gala-Net, Toy Industry Association, Academy of Interactive Arts & Sciences, Needham & Company, Wedbush Securities, IMVU, Digital Chocolate, VentureBeat, Wired, Playmatics, Kabam, Hi5 as well as most some-more.

Attendee Registration

For attendees online registration is usually $595 until September 17th. Group discounts are available: Register dual people and a third chairman is giveaway. The eventuality is labeled affordably so everybody from startups to determined players can experience. To register go to http://www.EngageExpo.com/sc2010/

About Engage Digital Media

Location-Based Marketing Summit is owned as well as operated by Engage Digital Media. Engage is a heading provider of traffic events as well as media with the focus upon amicable media, virtual worlds, user rendezvous as well as video games. Other arriving events embody a Toy, Game and Technology Summit, Virtual Goods Conference as well as Engage! Conference and Expo. Past events have included Digital Law Conference, iPad Summit, Virtual Worlds Conference as well as Expo, Austin Game Conference (now GDC Online) and most more. More report can be found during www.EngageDigital.com.

Via Engadget