Looks like OnStar users (and not just a Modest Mouse-lovin’ yuppies in a blurb next will shortly get their dear amicable networking where they need it least: behind the wheel. The aphorism for the company’s ultimate re-branding campaign is “obliged connectivity,” meant to highlight the company’s next-gen hardware, OnStar MyLink smart phone apps, and the Audio Facebook Updates feature we saw final month which, along with voice-based SMS, is being tested as you speak. MyLink, by distant a many engaging of a lot, will let you start your car, strike the horn, carryout lights and door locks, and check your vehicle’s diagnostics — from your iPhone or Android handset. Now that you got all that out of a way, because don’t you check out a newest commercial (and review a little honeyed, sweet PR) after the break?

Show full PR textOnStar Relaunches Its Brand with Focus on “Responsible Connectivity”

2010-09-15

* New telematics computing height includes social media/voice-texting capability and potential for open growth
* New OnStar MyLink sub-brand for intelligent phone applications for Chevrolet, Cadillac, Buick as well as GMC
* Ninth-generation hardware improves navigation as well as user features
* New services extend OnStar’s safety leadership
* All brand-new selling campaign as well as commercial operation plan

New York – OnStar is rising new services, capabilities as well as technology for the nearly 6 million subscribers as partial of the top-to-bottom realignment of a company’s long-term strategy built around ‘responsible connectivity.’

OnStar plans to commander major innovations which significantly increase drivers’ in-car tie to a world, while extending the safety care in the automotive industry.

“These initiatives are all about OnStar’s role in keeping drivers and passengers connected as well as protected,” said OnStar President Chris Preuss. “Building on a rock-solid foundation of OnStar’s reserve and confidence height, you were given the transparent directive to rise OnStar as a single of the arch pillars in defining General Motors’ commercial operation going brazen.”

“With the intensely tall recognition as well as apply oneself for a OnStar brand, we’ve combined a long-term prophesy which includes brand-new in-vehicle hardware, an all-new IT infrastructure as well as the host of new partnerships as well as services that provide the basement for growth,” Preuss continued.

Simultaneous events were hold in New York, Austin, San Francisco as well as Miami to relaunch the OnStar code.

New Technology Testing

OnStar subscribers as well as technology insiders got a first look during OnStar’s brand-new technologies that are enabled by a ninth era hardware:

* Audio Facebook Updates: OnStar showcased in-car amicable media interactions which are being tested. If implemented, Audio Facebook Updates would concede OnStar subscribers to verbally refurbish their Facebook standing summary through audio recordings and/or attend to their most recent news feed messages by the OnStar Virtual Advisor use.
* Voice Texting: OnStar suggested beta tests for voice-based SMS (short summary service). This underline would capacitate business to have their text messages read to them using Bluetooth.

The Bluetooth technology allows users to bond their mobile device to their car and receive programmed content messages. With a single button press, on a steering wheel, users can reply to the text by verbally selecting a preset reply.

OnStar MyLink

OnStar voiced the OnStar MyLink sub-brand for mobile phone applications. Chevrolet, Buick, GMC as well as Cadillac mobile apps powered by OnStar will concede owners to remotely turn on all functions available upon a normal pass fob, including remote start, horn as well as lights as well as doorway thatch as well as unlocks securely from select smartphones. Versions have already been shown for the Chevrolet Volt electric vehicle with lengthened range capacity as well as a all-new Chevrolet Cruze compact sedan.

Redesigned IT Infrastructure

OnStar suggested the Advanced Telematics Operations Management System (ATOMS) computing platform, a single of a most absolute as well as comprehensive machine-to-machine telematics systems in the universe. ATOMS allows for modernized geo-boxing and voice-texting engines, together with Audio Facebook Updates. OnStar services are rigorously tested to safeguard they have been unchanging with GM’s safe driver beliefs and assistance revoke dreaming driving.

OnStar Developers Challenge

The OnStar Developers Challenge invites students from leading universities, to pattern a next voice-based record that will keep drivers safely continuous when they have been upon a highway. The audio-focused Application Programming Interface (API) foe for name universities will allow Engineering, Interaction Design as well as Human Computer Interaction students to contention strange and constrained voice-enabled applications. The OnStar Developers Challenge website, www.onstardeveloperchallenge.com, launched currently.

9th Generation of Hardware

OnStar also unveiled the ninth era hardware which improves a user experience with new natural voice approval, Bluetooth phonebook, softened navigation, the ability to work with modernized traffic government and severe continue alert services, also well known as geo-boxed presentation services.

Furthering Its Safety Leadership

Additionally OnStar continues to raise the core reserve focus:

* In coordination with the GM Foundation, OnStar is on condition that a grant of $500,000 to a International Center for Automotive Medicine (http://automotivemedicine.org) at the University of Michigan Health System for investigate associated to a prophecy of damage astringency turn after a crash. This grant, along with three years of tangible OnStar pile-up interpretation, will capacitate OnStar as well as the University of Michigan Health System to link crash interpretation to tangible earthy injuries postulated in car crashes. The insubordinate investigate, conducted over about 18 months, will look during 1,000 incidents as well as ultimately will allow OnStar to predict not usually the astringency of a pile-up, though support puncture care providers by providing the luck of sure sorts of injuries sustained by crash victims.

OnStar, in coordination with a GM Foundation, additionally is providing $100,000 to a CDC Foundation to allow the Centers for Disease Control and Prevention to assemble an consultant row to rise the multi-site study design in various states. The study’s role will be to consider a correlation of real-time damage predictions sent directly from crash data with tangible damage astringency. The investigate will set the theatre for extended collaborative investigate directed at optimizing the intensity for involuntary crash presentation technologies to save lives.

* OnStar unveiled First Assist, an encouragement of its existent puncture services. The First Assist service allows certified Emergency Advisors to acquire vicious report as well as yield critical instructions to subscribers until initial responders arrive. Emergency situations can include a aftermath of a car pile-up or a birth of the kid. After determining a inlet of a incident, Advisors can yield fast superintendence, which may result in potentially lifesaving actions. OnStar Advisors providing this service are specifically learned and certified by a National Academies of Emergency Dispatch™ (NAED) regulating a Medical Priority Dispatch System (MPDS) custom. This service, accessible at no one more cost to active OnStar subscribers, will complement a efforts of open safety professionals.

A New Marketing Campaign

OnStar revealed a new marketing campaign which aligns with the brand-new commercial operation plan.

“The new campaign retains all of the core strengths of reserve as well as confidence that OnStar is known for, though also adds the thought of ‘powerfully elementary connectivity,’” said OnStar Chief Marketing Officer Sam Mancuso. “The creative showcases how you provide our business connectivity to all the things that matter many to them, like family, friends, social media collection as well as the OnStar Advisors.”

The debate, created by OnStar’s ad group Campbell-Ewald, will focus upon a theme “Live On”– Safely joining you in ways you never suspicion probable.” Print, promote and online executions of a debate launch Monday, Sept. 20.

OnStar’s new commercial operation strategy is built around the rarely successful subscription model and leaves open a possibility for expansion over the automotive industry.

“One aspect of the commercial operation which will never change is the live Advisors who are just a elementary button press away,” said Preuss. “They are what set us apart, as well as they’ll continue to be available 24 hours a day, 7 days the week.”

For more information on OnStar’s innovation, a company’s recently launched marketing debate as well as photos from the events, revisit: http://media.gm.com/product/public/us/en/onstar/news.html

###

About General Motors

General Motors, one of the world’s largest automakers, traces its roots behind to 1908. With its global domicile in Detroit, GM employs 208,000 people in each major segment of the universe as well as does commercial operation in more than 120 countries. GM and the strategic partners furnish cars and trucks in 31 countries, as well as sell as well as service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall as well as Wuling. GM’s largest inhabitant market is China, followed by a United States, Brazil, Germany, the United Kingdom, Canada, as well as Italy. GM’s OnStar subsidiary is the attention leader in car reserve, confidence and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, as well as references to before durations in this and other press materials refer to operations of the aged General Motors Corporation. More report on a brand-new General Motors can be found during www.gm.com.

About OnStar

OnStar, the wholly owned auxiliary of General Motors, is a leading provider of in-vehicle safety, security and information exchange services. OnStar is available upon some-more than 40 MY 2011 GM models. OnStar provides services to nearly 6 million subscribers in a U.S. as well as Canada. Shanghai OnStar Telematics Co. Ltd., the corner venture in between OnStar, LLC, Shanghai Automotive Industry Sales Co., Ltd. as well as Shanghai General Motors, provides services in China. More report about OnStar can be found during www.onstar.com. OnStar Stolen Vehicle Slowdown is the target of the 2010 Edison Award for Best New Product in a record difficulty.

Via Engadget