The big headlines out of Hasselblad this morning was a new entry(ish)-level H4D-31 at only underneath €10,000, with the CFV-50 adding nonetheless an additional choice in the higher-than-high-end difficulty. But what unequivocally held the eye was a flashy red chronicle which popped up just as a press discussion was concluding. We were told which Hasselblad had teamed with Ferrari in sequence to emanate the limited run of Ferrari-branded H4D middle format cameras, as well as a indication on-hand had just received capitulation from Ferrari’s paint patrol yesterday. Yeah, it’s like which . As for minute specs? Fuhgetaboutit. And as for pricing? “You’ll have to verbalize with Ferrari on that” was which line which you were fed. Only 499 of these beauties will ever be produced, as well as czars you never knew existed have been phoning in their orders from a Seychelles right right away. But hey, at least you had the camera (a lowlyD3S) ready when it was unbarred from the co essential element box for the grand sum of 30 seconds, right? Indulge yourself below — but don’t go removing too cocky, okay? Hasselblad’s Ferrari-branded H4D camera hands-on at Photokina 2010

Show full PR textHasselblad meets Ferrari Two iconic brands come together to form the undiluted union by a Limited H4D Ferrari Edition

Hasselblad meets Ferrari Two iconic brands come together to form a perfect kinship through a Limited H4D Ferrari Edition

22/09/2010 Two worldwide eminent companies born from a passion of dual men right away collaborate in a creation of a H4D Ferrari, the singular book of Hasselblad’s latest flagship camera. This brand new indication is dedicated to the new era of photographers seeking for a ultimate image quality, as well as will be constructed in 499 units. A winning combination, the Hasselblad H4D Ferrari Limited Edition camera will have interest to Ferrari as well as Hasselblad fans who appreciate a creation, extravagant and pattern that symbolize both brands.

The H4D Ferrari Limited Edition is finished in Ferrari’s unique color “rosso fuoco”, as well as bears the legendary Racing Shield. The camera, which comes with an 80mm lens, is presented in an to one side written as well as engineered box with a potion tip equally labeled with the distinctive Ferrari Racing Shield. Dual layers, a single for a camera, with a lens as well as accessories housed in the apart reduce turn, are lined with a soft and abounding element. This distinguished box is housed in a special handmade case and therefore is ideal for both storage as well as display.

Dr. Larry Hansen, chairman as well as CEO of Hasselblad: “I am unapproachable of the company’s achievements since a introduction of the newest generation of Hasselblad cameras, a H4 series, as well as feel really respected to be means to applaud the success together with such a changed brand.”

For some-more than 6 decades Ferrari as well as Hasselblad are eminent for technological innovative solutions, passion for value as well as an extraordinary clarity of style. Based upon which mutual as well as interesting passion, Ferrari as well as Hasselblad partner in the launch of this brand-new era of H4 cameras.

Catch a first glance of the distinguished red camera model during a Hasselblad photokina counter from September 22, 12:00am where it will be displayed for all intrigued visitors. The showcase will be located at a specifically written car stage, where renowned automobile photographers Guenther Raupp as well as Roberto Bigano will perform 30-minutes Master Classes demonstrating their set-up as well as shooting techniques.

For Ferrari enthusiasts striving to produce images during tip speed, a code new Phocus Quick software by Hasselblad which simply sidesteps any kind of formidable postproduction will spin out to be the undiluted apparatus to “set upon home”.

Further information to be expelled in October 2010.

Via Engadget