NTT DoCoMo not long ago launched a Samsung Galaxy S in the Japanese marketplace as well as right away we’ve come to find that it’s selected the very forceful celebrity to represent the product to its perceptive assembly. Darth “roundabound” Vader has been starring in the carrier’s latest round of “regularly with you” ads, wherein he serves as a (sort of) human representation of a phone, to illustrate lending some manlike qualities to the cold chunk of record available you in a shops. This whole outlandish idea really shouldn’t work, though somehow it does — we wish the small Vader in the lives too right away. Video after the break.

Via Engadget